This is an insight into some of the work I did for a brief set by Cardiff based Ad Agency Gill.
The brief was to develop and deliver a creative campaign to leverage Land Rover's official relationship with the IRB Rugby World Cup. Specifically, to create a campaign in 2014 that supports the brand's potential to form the basis of a campaign that builds to 2015, when Land Rover will be a Worldwide Partnet of the Rugby World Cup in England.
- Drive brand awareness
- Relevance amongst our key target consumer group (new prospects)
- Reappraise the brand and its relevance to them and their lifestyle
- Engage our existing customers to increase brand loyalty
- Work across 360° communication channels
- Social media should be considered a central platform for activation
- Communicate key brand messages around performance and innovation
